3M adds 34 coloured translucent films to its repertoire

3M Translucent Poster on a wall.
3M Translucent Poster on a wall.

After extensive research, 3M is introducing 34 new colours. These include 7 additions to its 3M Envision Translucent Film Series 3730, plus 27 additions to its 3M Scotchcal Translucent Graphic Film Series 3630. Showcasing new shades that include Deep Sea Blue, Fire Engine Red, Glacial Green and more, 3M’s selection of coloured translucent films now features a total of 103 options, and is accompanied by the release of a new 3M Dual-Colour Film 3635 in Sultan Blue. The expanded translucent film line bolsters 3M’s Illuminated Sign Solutions portfolio – which also includes inkjet printable films, light management films, overlaminates and flexible substrates. “This comprehensive portfolio positions 3M as the go-to provider of illuminated sign colour and design options, which enable companies to achieve unparalleled global consistency and creative potential,” said the company.

3M Translucent Colour Card.
3M Translucent Colour Card.

“As a leader in the illuminated sign industry, our goal at 3M is to be the partner that companies trust to help them promote their brand,” said Sophie LaRochelle, Marketing Manager with 3M Commercial Solutions. “With this translucent film colour expansion, we aren’t just introducing new colours, but introducing the right colours. After extensive research and market insight, we’ve developed colours that are consistent with emerging trends in design and corporate identity, ensuring that our customers and partners have the products they need to achieve their marketing goals.”

New colour choices within the 3M Envision Translucent Film Series 3730 include Regal Red, Burgundy, Raspberry, Olympic Blue, Plum Purple, Teal Green and Holly Green. Envision 3730 films deliver high light transmission levels and allow for the ability to customize the brightness and energy efficiency of illuminated signs. (Most graphics using film series 3730 on 3M Envision Diffuser Film 3735-50 provide more light transmission than other graphics using 3M Scotchcal Translucent Graphic Film Series 3630 on 3M Diffuser Film 3635-30, the company added). Series 3730 offers business owners a product that can elevate their brand image and contribute to their sustainability goals. If brand owners or sign shops can’t find the colour they’re looking for, 3M can also custom match colours, ensuring brand identities will always remain consistent regardless of where and when they appear.

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Tony Curcio is the editor of Graphic Arts Magazine.