Messagepoint partners with FCI CCM to expand market reach

Messagepoint (Toronto & Kitchener, Ontario), a leader in developing and delivering software and services within the Customer Communications Management (CCM) market, has announced that it has partnered with FCI CCM, a global provider of CCM managed services. The move gives FCI distribution rights to the company’s award-winning hybrid cloud-based content management platform, Messagepoint. Under the terms of the agreement, FCI will offer the content management platform as part of its managed services to small and medium-sized businesses (SMBs), as well as large enterprises in the banking, insurance, financial services, healthcare, utilities and telecom industries.

Steve Biancaniello.
Steve Biancaniello.

Messagepoint chose to partner with FCI because of FCI’s expertise in helping its customers manage their critical customer communications, as well as its proven success in the banking, financial services, insurance and other key markets. The agreement opens new opportunities to expand the geographical reach of Messagepoint globally. FCI expects to benefit by offering its customers a best-in-class platform that complements and expands the capabilities of its own CCM Managed Services offering. “Through this agreement, we join FCI in its commitment to offer customers solutions that are easy to use, quick to implement, and provide the best in customer communication management,” said Steve Biancaniello, CEO of Messagepoint. “The Messagepoint platform will expand FCI’s excellent integration capabilities and we’re confident this agreement will benefit its customers in many ways.”

Vineet Sawhney.
Vineet Sawhney.

“We’re constantly innovating to help our customers improve the effectiveness of their communications and drive growth. Incorporating Messagepoint into our services gives us the ability to provide a centralized management platform that connects content and messaging rules consistently across all channels,” said Vineet Sawhney, President of FCI CCM. “With the Messagepoint platform, content can be managed directly by business users regardless of channel, be it digital or print, creating a timelier generation and delivery of communications.”

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Tony Curcio is the editor of Graphic Arts Magazine.