Ricoh launches Service Advantage Program

Ricoh USA has announced a substantial addition to its services suite, Ricoh Service Advantage, which offers businesses access to Ricoh’s global network of skilled, certified services employees. This new program empowers businesses to work smarter by capitalizing on business growth opportunities, driving new revenues and profits, and delivering consistent customer experiences by providing these highly qualified resources as an extension of customers’ operations teams. The program helps businesses bridge the gaps in device lifecycle management with “cradle-to-cradle” services related to distribution, installation, maintenance, training and physical asset retirement. Examples include instances when a business needs help scaling up to improve customer experiences, growing its top line to the next level, or gaining expert assistance in managing IT device lifecycles through market expansion. Its service professionals account for nearly 25% of Ricoh’s global presence in 190 countries worldwide.

Glen Mandernacht.
Glen Mandernacht.

“Service Advantage leverages our capabilities to enable a significant competitive advantage for our customers around the world,” said Glen Mandernacht, Senior Vice President, Service Advantage, Ricoh USA. “Creating and executing superior, repeatable service strategies is a part of our foundation at Ricoh. Service Advantage is a formalized outgrowth of that corporate philosophy and is already delivering measurable business outcomes to our valued customers. Our mission is simple – we’re here to help businesses accelerate their core strengths.”

Ricoh added that Service Advantage provides a stable, scalable and flexible service support infrastructure for companies of all sizes and stages of growth, enabling companies to focus on innovation while Ricoh manages the execution of the customer experience in the field. The Service Advantage program can accelerate a company’s business growth by expanding existing service offerings, opening up new markets, and providing support at multiple points on the value chain. New markets bring with them new regulations to navigate, new service and support organizations to build or expand, and new distribution models, the OEM added. Ricoh can also provide the infrastructure supporting a customer’s move into new markets, or expansion in existing markets.


Tony Curcio is the editor of Graphic Arts Magazine.