Sun Chemical has inked a collaboration agreement with HP Indigo to develop cost-effective digital coatings that would enable the adoption of digital printing in the packaging industry. As one of the top global players in the package printing market, Sun Chemical’s work with HP Indigo, an instrumental player in the digital transformation of package printing, will lead to the development of a comprehensive range of digital coatings to support brand owners, converters and printers alike, said Sun Chemical. These coatings will include overprint varnishes and adhesives tailored to complement digital solutions.
“Digital printing in the packaging market offers brand owners a wide range of differentiation possibilities, making packaging more meaningful and an instrumental means of communication with customers,” said Felipe Mellado, Chief Marketing Officer at Sun Chemical. “Printers and converters have already invested in digital presses and need specialty coatings and varnishes that would enable packaging applications to be printed digitally according to market requirements and standards. Sun Chemical brings a wealth of experience, insight and knowledge of the packaging industry and will work closely with HP Indigo to ensure the optimal performance of these digital coatings solutions.”