APP Canada’s market expansion announced this week will allow printers, publishers and paper converters in Eastern Canada to access a wider range of sustainable paper and packaging products. “The market for paper products, especially for food and other packaging, continues to grow at a global rate of approximately 4.3%,” said David Chin, President of APP Canada. “But some of the smaller markets that traditionally had less demand, were still not being serviced to the same level as larger centres and had a hard time procuring cost-effective products,” he added. APP’s new sales network is now shipping directly to Nova Scotia, New Brunswick and Prince Edward Island. Its extensive line of paper and paperboard products from Indonesia and China include wood-free coated and uncoated text and cover, opaque printing paper, gloss and silk paper, copy papers and packaging boards.
“Customers have come to expect quality paper products that perform well during the printing process, but that also exceed the environmental standards demanded by the end user,” said Chin. “The type of businesses from which we’ll see the biggest business opportunities, are the ones that cannot forgo the white and bright paper that comes from virgin fibre, but also want a biodegradable product to stand apart from their competition.” APP Canada carries the ProPrint, Inspira, Enova, Paperline and Zenith brands. This distribution expansion to Canada’s east coast comes on the heels of another recent announcement by the company about a sales network expansion to Saskatchewan. Currently, the company has offices and warehousing facilities in Ontario, Quebec, British Columbia and Manitoba.