Avery Dennison appoints Ritzdorf to VP of Sales for Label And Packaging Materials in North America

Gernot Ritzdorf.
Gernot Ritzdorf.

Avery Dennison (Mentor, Ohio) has announced that it has appointed Gernot Ritzdorf as its Vice President of Sales, Label and Packaging Materials (LPM), North America. In this role, Ritzdorf will lead Avery Dennison’s field sales, technical sales, customer service and technical support teams for Label and Packaging Materials.

“Gernot’s success in building collaborative relationships with our customers to drive industry innovation, leading both regional and global sales organizations, alongside his wealth of knowledge in the label industry, sets him up for success in this role,” said Nick Tucci, Vice President and General Manager, Label and Graphic Materials (LGM), North America. “Adding value for our customers is integral to what we do, and Gernot has continually demonstrated this focus throughout his career – so we’re very happy to have him join our North American team.”

Gernot brings 12 years of experience in the company, with various roles including leading both its regional and global sales organizations.

Previously, he held the role of Vice President of Sales for Label and Graphic Materials, Europe. Most recently,he served as Vice President of Global Accounts for Avery Dennison.


Tony Curcio is the editor of Graphic Arts Magazine.