The Flexographic Technical Association (FTA), the package printing and converting industry’s source for training, resources and events, has launched its newly renovated website www.Flexography.org. “Team members have been working diligently for the past 10 months prepping, designing and reconfiguring the site for its long-awaited reveal,” said the organization. “A sleek look and enhanced, rich content hold the focus on keeping FTA members informed on all the important topics within the flexographic community. Its responsive design enables easy access from any device – to everything from current industry news and the benefits of FTA membership, to education and training programs. The site also includes archived Flexo Magazine issues dating back to 2010.”
“This new streamlined design is meant to be all about the users, not overwhelming visitors with too many choices when they arrive at our site’s home page,” said Katie Dubois, FTA Creative Services Manager. “It’s intended to guide them through the site in a more intuitive way with much less clutter. The navigation is greatly thinned down to bring users to the main areas of the site, where they can then be guided to more specific pages geared for their particular interests. We’ve added some new features, like a contact form, where users can reach out to us to request information, as well as a simpler, fewer-clicks store-checkout process.”
“The launch of FTA’s new website affords an opportunity to re-imagine how the content created by the Association – Flexo Magazine articles, forum presentations, educational publications, webinars, member press releases, research studies – is presented to its members,” added Brad Pareso, FTA Content Manager and Digital Strategist. “I’m looking forward to giving new life to that huge pool and taking advantage of the new website’s capabilities.”
The FTA’s new website will be updated on a regular basis with new features for its members. More will be revealed in the coming months. “Visitors are encouraged to explore the website and discover the strength of FTA’s vast network that links together an exceptional group of 35,000 packaging printing professionals,” said the organization.