Toshiba introduces world’s first MFP delivering erasable and B&W prints

Toshiba e-Studio 4508LP.
Toshiba e-Studio 4508LP.

Toshiba America Business Solutions has introduced the world’s first hybrid copier capable of producing erasable as well as standard monochrome prints. Featuring Toshiba’s proprietary erasable toner, the e-Studio 4508LP enables paper reuse by erasing all printed content on the page. Aside from optimizing sustainability initiatives, it allows organizations to function more affordably and efficiently while minimizing paper use. Content produced using the hybrid copier’s proprietary blue toner is erased by simply loading pages into a designated cassette or the bypass tray, then pressing the Erase button on copier’s front panel. Content may also be erased using the optional paper-reusing device, the e-Studio RD301, which also scans and files documents and sorts reusable paper.

Valerie Alde-Hayman.
Valerie Alde-Hayman.

“In today’s competitive and environmentally-conscious landscape, Toshiba demonstrates strength in innovation with the launch of its e-Studio 4508LP, the industry’s first hybrid MFP that prints in both black and white and erasable blue,” said Valerie Alde-Hayman, Industry Analyst at Gap Intelligence. “This new technology evolves Toshiba’s hybrid MFP line and will enable a wider range of customers to reduce their environmental impact while also maintaining access to standard monochrome printing.”

Toshiba’s hybrid copier’s rules-based printing features enable users to select toner-setting defaults based on the application. Now, printing temporary items such as emails or documents for proofreading, may be designated in erasable toner (at 35 pages-per-minute) to conserve paper. More permanent documents such as receipts, insurance and on-boarding forms may be designated for monochrome output (at 45 pages-per-minute). Additionally, the product’s e-Bridge Paper Reuse Report summarizes paper reduction and provides additional insight into an organization’s environmental impact. Toshiba also provides its customers with free toner recycling via its “Zero Waste to Landfill” program. Beyond accepting its own toner, Toshiba recycles any other branded toner cartridge via its partnership with internationally recognized recycler, Close the Loop.

Bill Melo.
Bill Melo.

“The introduction of our hybrid copier helps organizations operate in a more ecologically friendly manner,” said Bill Melo, Toshiba America Business Solutions Chief Marketing Executive.

“Rather than simply recycling paper used to print temporary documents, organizations are now able to erase and reuse that paper with the touch of a button.”

The hybrid MFP is currently available through authorized Toshiba dealers.

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Tony Curcio is the editor of Graphic Arts Magazine.