The Flexible Packaging Association (FPA) has released a new infographic that highlights to brand owners the savings and benefits of switching to flexible packaging. “The future is flexible,” said the organization. According to FPA’s recent Flexible Packaging Transition Advantages Study, in the next five years, 31% of brand owners expect to switch entirely, or to a higher mix, of flexible packaging – whereas only 14% of brand owners expect to switch entirely to rigid packaging, or to a higher mix of rigid packaging. Over the past five years, brand owners increased their use of flexible packaging because of a number of important factors. These included reduced production costs, consumer convenience, shipping and transportation efficiencies, the ability to comply with consumer lifestyle trends, and reduced environmental impact. In addition to lower production costs, supply-chain efficiencies and lower costs of transportation, brand owners who’ve switched to flexible packaging in the last five years also experienced improved competitive positioning through consumer appeal, increases in sales, and the ability to price the product at a premium. For more information on the FPA and the Flexible Packaging Transition Advantages Study, please visit www.flexpack.org. For a high-resolution copy of the infographic, please click here.
Tony Curcio is the editor of Graphic Arts Magazine.