UK-based Infigo Software, an award-winning e-commerce solution provider delivering web-to-print software and marketing engagement solutions, has partnered with Trustpilot, the leading global online review community with a proven track record in fostering trust. The move adds to Infigo’s arsenal of brand engagement services it offers through its software and digital marketing solutions. Partnerships and third-party integrations have been a key focus for Infigo Software over the past two years to ensure that it delivers “the most comprehensive packages on the market – and the Trustpilot partnership was a natural next step to cement its position as a complete solution provider,” said the company. The relationship with Trustpilot was forged by Chris Minn, Director of Digital Strategy at Infigo Software. “The power of a Trustpilot rating for online businesses is phenomenal, as consumers rely on peer reviews to distinguish between the vast choice of brands available online,” Minn emphasized. “We recognized the opportunity a Trustpilot integration would deliver for our customers, enabling them to build brand trust quickly within their e-commerce platform. Trustpilot stood out to us as the right strategic partner because of the independent endorsement and transparency offered by its review community. And we’re excited to offer our customers the brand engagement opportunities of this important partnership.”
According to independent research shared by Trustpilot, 77% of consumers use online reviews to help them make purchasing decisions, and 62% are more likely to do business with a company after reading a positive review. “These figures show the significant influence authentic customer reviews have on helping consumers choose the companies they want to do business with. So these are an essential element of the marketing strategy of any e-commerce business,” Trustpilot added.