According to the Specialty Graphic Imaging Association (SGIA), a printing, imaging or decorating business “isn’t just about technology. It’s a business, and like any business, it needs thoughtful, strategic planning for ongoing success.” That’s the thinking behind two special half-day programs SGIA is offering on the eve of the 2017 SGIA Expo (New Orleans, October 10–12). The sessions include Wide-Format 101: Four Steps to Profitability and Your Business: Prepare for Success. Both sessions will take place Monday, October 9 from 1 pm to 5 pm.
“Your Business is brand new, and while Wide-Format 101 is a returning workshop, it’s been updated for 2017,” said Dan Marx, Director of Content Development at SGIA. “There’s so much more to an imaging business than plugging in a printer,” Marx added. “These sessions are designed to strengthen technical knowledge as well as business strategy.” Your Business: Prepare for Success covers time management, branding and marketing, sales and lessons learned by a successful printer. It’s designed specifically for new and growing businesses. Speakers will include: Ryan Sauers (Sauers Consulting); Vince DiCecco (Your Personal Business Trainer); David Fellman (Dave Fellman & Associates); and Tom Trutna (Big Ink).
Wide-Format 101: Four Steps to Profitability focuses on the expanding array of opportunities for wide-format inkjet technology. Attendees will get an education in the technology and the vertical markets and product areas the technology can serve. Also on the agenda are colour management, materials and finishing, and advice for running a business. Speakers include Dan Marx and SGIA Research Coordinator Olga Dorokhina; Josh Hope (Mimaki USA); Travis Barcelona (Nazdar), and other industry experts. Those interested can register for these sessions when you register for the 2017 SGIA Expo. SGIA members can pay $49 USD (non-members $65) until September 13, when prices increase to $65 USD (non-members $80). Please note that these sessions are not included in the SGIA Expo + Education Pass.