Brother introduces Brother Refresh ink and toner auto-fulfillment service in the U.S.

Brother MFC-J5330DW Colour Inkjet Printer.
The Brother MFC-J5330DW Colour Inkjet.

Brother Refresh is “the only direct-from-the-manufacturer predictive auto-fulfillment service that eliminates the worry about running out of ink or toner,” said the OEM. The new service, currently available only in the U.S., provides timely delivery of Brother Genuine ink or toner right to clients’ doors before they run out. Sign up is simple and there are no contracts or subscription fees. More than 70 Brother printers and All-in-Ones are “Refresh-Ready” – equipped with low-ink or toner intelligence that automatically triggers a replacement order for the correct Brother Genuine ink or toner. This predictive technology delivers a convenient solution that eliminates the time and hassle of running to the store or having to place an order online whenever ink or toner is running low.

Rafi Haqqani.
Rafi Haqqani.

“We’ve all been there – you need one more pages to print when the out of ink or toner message finally triggers, undoubtedly at the worst time,” said Rafi Haqqani, Director, of Genuine Supplies & Auto-Fulfillment Services at Brother International Corporation. “When you have Brother Refresh, you eliminate that frustration and always have replacement ink or toner ready to go. We’re excited to offer this new service to enhance your end-to-end printing experience.”

Customers who already own or purchase Refresh-Ready Brother printers just register with Brother Refresh, select the correct ink or toner, and provide a shipping address and payment method. From then on, replacement ink or toner will be automatically shipped when its customers run low. For a limited time, the OEM is offering free shipping for orders over $20, along with a 10% discount off Brother Mall prices.

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Tony Curcio is the editor of Graphic Arts Magazine.