Epson partners with Loftware to create new solution for colour label printing

Epson ColorWorks C7500.
Epson ColorWorks C7500.

Epson America and Loftware, a global leader in enterprise labeling solutions, have announced a new strategic partnership designed to support the growing demand for colour label printing. Now, as part of its enterprise labeling solution, Loftware is delivering native print drivers that use Epson ESC/Label language to drive the Epson ColorWorks C7500 and C7500GE on-demand inkjet label printers. The OEMs added that demand for colour labeling is being propelled by the need to support regulatory standards, customer branding demands and product identification/use requirements – while avoiding the cost and maintenance issues associated with using pre-printed label stock. Loftware is introducing native ESC/Label drivers across its enterprise labeling solutions with the recent release of Loftware Print Server 11.1 and an upcoming release of Loftware Spectrum this Fall. The native printer drivers introduced in these releases maximize speed and performance for the Epson ColorWorks C7500 and C7500GE inkjet label printers, which is a vital part of Loftware’s solutions that companies rely on to address complex labeling challenges across their global supply chains.

Andy Scherz.
Andy Scherz.

“It’s become increasingly important for companies to have a printing solution that can both handle color labeling requirements while optimizing print performance to meet demands for mission critical label printing,” said Andy Scherz, Senior Product Manager, Commercial Label Printers, Epson America “By collaborating with Loftware, the industry leader in enterprise labeling, we are able to provide customers with the ability to drive Epson printers natively to support all of their increasing color labeling demands.” The increasing demand for more data on labels and more dynamic content on a per-label basis, combined with the burgeoning demands for colour, call for labeling solutions which leverage the power of native drivers, especially since these types of requirements are not easily met by using Windows drivers. The partnership is significant in addressing today’s colour label printing challenges by enabling companies to leverage a combined software and hardware solution that can meet enterprise-level performance and scalability requirements.

“We’re excited to further our relationship with Epson, especially as the demand for color label printing and Enterprise Labeling has become increasingly important in so many industries. Our partnership creates an extremely powerful color label printing solution by combining Loftware’s industry leading Enterprise Labeling software capabilities with Epson’s advanced colour print technology,” said Josh Roffman, Loftware Vice President of Product Management. “Our customers will benefit by being able to meet all of their color labeling requirements while ensuring fast and reliable printing across global operations.”

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Tony Curcio is the editor of Graphic Arts Magazine.