HP inks lucrative five-year deal with Shutterfly

HP Indigo 12000.
HP Indigo 12000.

HP has announced an historic deal with Shutterfly, the world’s leading online retailer and manufacturer of high-quality personalized products and services, adding a second phase of HP Indigo 12000 Digital Presses and naming HP as Shutterfly’s preferred digital press provider. The announcement comes just a year after Shutterfly acquired the first phase of 25 HP Indigo 12000 Digital Presses, making its combined order the largest deal by far in HP Indigo’s history.

Enrique Lores.
Enrique Lores.

“We’re seeing an incredible renaissance in digital printing. People click on what they like, but print what they love. The power of HP’s digital print technologies opens new markets, applications and possibilities for our top customers like Shutterfly,” said Enrique Lores, President of the Imaging & Printing Business at HP. “We’re also seeing enormous momentum in our digital printing and graphics business as more companies discover the power of print to reinvent connections. Shutterfly leads the market in high-quality, photo-based printed products and we’re incredibly pleased to be part of that success.”

Shutterfly will use its new fleet of digital presses to produce a range of personalized products and gifts including photo books, calendars, custom stationery, cards and keepsakes. The 29-inch-format HP Indigo 12000 Digital Press enables production of these products through offset-matching digital colour with true photo quality, high productivity and wide versatility on a range of media – including synthetic, metalized and canvas applications. The new HP Indigo presses will be installed in time to help Shutterfly manage the annual boom of photo-based gift giving for the holiday season. The deal also marks the biggest-ever competitive win for HP Indigo, with Shutterfly’s decision to make HP its preferred digital press provider.

Dwayne Black.
Dwayne Black.

“At Shutterfly, our mission is to help people share life’s joy. Our customers trust us with their most treasured memories, and count on us to deliver the best quality in the industry,” said Dwayne Black, Senior Vice President and Chief Operations Officer at Shutterfly. “HP Indigo digital presses set the industry standard for quality, and after our successful HP press installs last year, we’re delighted to complete the second phase of upgrading our printing fleet. Through this initiative, we’re further raising the quality we deliver to customers in time for the holidays this year, helping us deliver on our ‘happiness’ guarantee.”

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Tony Curcio is the editor of Graphic Arts Magazine.