InfoTrends to present Educational Seminar Series at Print 17 covering key topics

InfoTrends, a division of Keypoint Intelligence, will participate in six educational sessions at Print 17 upon its return to McCormick Place in Chicago, September 10-14. With an “all-new learning experience,” attendees will have more than 50 sessions that will focus on topics ranging from the design and creative process, packaging, marketing, growth strategies and emerging technologies. InfoTrends’ sessions at the event will cover the following topics:

Matt Swain.
Matt Swain.

Exploring the Role of Print in Today’s Customer Journey presented by Xplor Group Director Matt Swain. The recent enterprise focus on improving customer experiences is strongly tied to reviewing and improving the customer journey. Understanding and mapping a customer’s journey can be as much an art as it is a science. Since that journey now spans many media types, the role of print can get lost in the mix. A timely communication by mail can secure a new customer, while a poorly executed print campaign can also spell disaster. Join Xplor for breakfast followed by a lively discussion moderated by Matt Swain. The panel will focus on the latest market trends, best practices and the role of print in today’s customer journey.

Making Print Stand Out – Value-added Special Effects in Digital Print with Director Marc Mascara. The ability to add a spot colour, coating, or special effect to a printed piece brings added value beyond the process colours. This session will focus on effects available today in digital print – either inline or off-line – and where digital print either outrivals or falls behind offset print today. Based on recent research from InfoTrends, print buyers’ requirements and expectations will also be examined.

Barb Pellow.
Barb Pellow.

Inkjet Meets Direct Mail with Barb Pellow, Group Director. Full-colour direct mail with personalization has an impressive track record. Nothing else can connect and motivate consumers on emotional, practical and subliminal levels like a high-quality relevant direct-mail communication. This session will provide perspectives on how full-colour inkjet is driving direct-mail opportunities. It will focus on the need for data, workflow and the ability to deliver demonstrable ROI – as well as requirements for the right sales and marketing approaches.

Making Money with Your Workflow: Quality, Capacity, Costs with Pat McGrew, Director. Find out what tools are needed to stay ahead of the competition and keep improving productivity. Attend this session to learn about the tools to evaluate where your company is against the market, and get advice on how to update processes and technologies. Using that guidance, attendees can look to expand their business into wide-format and packaging, in addition to the publishing workflows now commonly found in the market.

Kate Dunn.
Kate Dunn.

It’s Time to Pay Attention to Your Sales Process with Kate Dunn, Director. Edward Demming, the father of the quality movement is famous for saying: “If you can’t describe what you’re doing as a process, you don’t know what you’re doing!” Yet most print service providers do not have a sales process that’s used consistently by all reps within the company. Learn about a closed-loop sales process that will drive new, high-margin business for your company.

The Next Evolution of Wide Format Industry Opportunities with Steve Urmano, Director. Wide format is a mature market, has become established in commercial printing, and is moving to the next level in its evolution. This program will cover content to fully benefit from the new opportunities becoming available in the wide format printing industry. Included in the presentation will be how material science is broadening the applications, and uses of wide format printed materials. This seminar will introduce new trends in the wide format digital printing industry. Attendees will learn about opportunities presented by all the different inkjet wide format technologies in their often unique individual markets.

Comments

Tony Curcio is the editor of Graphic Arts Magazine.