Xerox’s new White Dry Ink to be released in October

Book Cover using Xerox White Dry Ink.
Book Cover using Xerox White Dry Ink.
Jim Hamilton.
Jim Hamilton.

Xerox’s new White Dry Ink for the Xerox iGen 5 Press’ fifth print station should be available for installations by October 2, 2017, said the OEM. “This is exciting news for iGen 5 customers,” said Jim Hamilton, Group Director at Keypoint Intelligence/InfoTrends. “This announcement opens up a whole new range of applications. Designers will love the ability to use white on coloured and transparent substrates to create promotional items like brochures, business cards, greeting cards, invitations, point-of-purchase signage, direct-mail postcards and letters, and book covers. The opportunities also extend to packaging applications such as folding cartons.”

Xerox iGen5.
Xerox iGen5.

Xerox added: “Imagine a snowflake with textured details on a postcard, a book cover with a white horse on a dark stock with vivid hues (see above), or an advertisement with white text that pops on a vinyl window cling. These types of specialty enhancements are a reality with Xerox’s new White Dry Ink.” According to InfoTrends, digital print enhancement volume is predicted to grow at a 27% CAGR from 2015 to 2020, reaching 25 billion pages by 2020 in the U.S. and Western Europe alone. With the addition of White Dry Ink to the iGen 5 platform, printers can apply special spot effects to transform ordinary printed pieces into “ones that tout a unique physical look and feel.” Named a 2017 Must See ’Ems award winner, Xerox’s White Dry Ink also features:

  • The ability to print White Dry Ink only, as well as white layers under or over CMYK
  • Outstanding brightness and opacity that’s achievable in a single pass of white
  • Automated multi-pass mode for up to two layers of white (additional layers of white can be manually printed for custom applications)

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Tony Curcio is the editor of Graphic Arts Magazine.