XMPie, a Xerox Company, will be showcasing its award-winning Campaigns-on-Demand (CoD) platform at the AlphaGraphics 2017 Annual Conference August 2-5 at Walt Disney World, in Orlando, Florida. The event for franchisees of AlphaGraphics includes educational sessions, networking events and tradeshow. CoD brings to market two key innovations – it makes it possible to create templates for full campaigns rather than just a single touchpoint in a campaign. It also enables selecting of such campaign templates from a portal, creating a campaign by customizing and personalizing the campaign-template, and then launching the resulting campaign and monitoring its performance. “CoD brings innovative XMPie Circle technology to XMPie web-to-print. This makes using CoD a natural move for AlphaGraphics franchisees who are already using XMPie software and plan to venture into cross-media and marketing services,” said the company. With CoD, the AlphaGraphics network of franchisees, as well as AlphaGraphics headquarters staff, can also now create best-practice multichannel communications campaigns, and make them available as starter-kits to help franchisees offer multichannel and marketing services to their customers.
“We know that to win in the marketplace, franchisees need to transform themselves and become providers of marketing services and not just print,” said Aaron Grohs, President of AlphaGraphics. “This is the vision behind agOnline. XMPie software and now its Campaigns-on-Demand capability, makes the drive towards this vision much more practical and realistic.” XMPie President Jacob Aizikowitz will be a keynote speaker at the AlphaGraphics Conference that begins today.
“Our mission is to make practicing multichannel communications, with a mix of print and digital touchpoints, a well-understood, structured and professionally-friendly task. With that, we help users of our technology create engaging omnichannel customer experiences, which deliver winning ROI for marketing and communications executives,” Aizikowitz added. “We’re proud to be in full alignment with the AlphaGraphics’ vision to enable their franchisees to lead in the marketplace with innovative and compelling marketing services, reaching way beyond basic print services.”