CPEIA rebrands as intelliFLEX Innovation Alliance and plans new website

The intelliFLEX Innovation Alliance is now the new name and new brand identity of the Canadian Printable Electronics Industry Association (CPEIA, Ottawa, Ontario). At its 2016 Annual General Meeting in May, members granted the CPEIA and the Board of the Directors license to expand the technology scope and membership of the association to include flexible, hybrid and wearable electronics, as well as rebrand the association. The new name reflects the diverse but interconnected nature of the technology and applications for printable, flexible, wearable and hybrid electronics, the organization added. The name intelliFLEX Innovation Alliance emerged as the clear winner during a ballot vote at the meeting by all full members and associate members in attendance. Over the summer, the CPEIA creative team worked to develop the visual look and feel, an updated mandate and a new website. As part of the transition, it also revamped all of its programs to focus on the five key challenges faced by its members that were identified through extensive consultation – manufacturing scale-up, product development, global market access, talent acquisition and financing. These programs will serve as accelerators for our industry growth, the CPEIA added.

Peter Kallai.
Peter Kallai.

“This new brand identity provides a better reflection of the diverse nature of flexible technologies that are at play both from a development and an applications perspective,” said Peter Kallai, President and CEO of intelliFLEX. “Many of our members were already involved in these tech domains, going well beyond our original mandate in printable electronics. This new brand and positioning helps us build a more inclusive and effective ecosystem to address the needs of the end-user verticals that best stand to benefit from the application of printable, flexible and hybrid technologies in North America and globally.”

With its expanded mandate, intelliFLEX covers several related technology areas beyond its original mandate in 2D large-area and 3D printable electronics. These include new types of smart materials related semiconductors, integrated circuits, flexible and wearable electronics, smart textiles, hybrid electronics and software. As before, intelliFLEX will remain focused on products and applications for Smart Packaging, Intelligent Buildings and Connected Homes, Aerospace and Defence, Automotive and Industrial Applications, Health and Wellness, Intelligent Documents and Consumer Electronics. The new website launch is scheduled for for September 12 at www.intelliflex.org.

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Tony Curcio is the editor of Graphic Arts Magazine.