Prime Data grand opening celebration set for Friday, September 15

Steve Falk.
Steve Falk.

Prime Data (Aurora, Ontario), led by President Steve Falk, has been providing data-driven marketing solutions for over 20 years and is a Canadian leader in this sector – as well as in variable-data digital printing. Its focus is on helping businesses and not-for-profits (such as hospitals and environmental groups) with analytics-based variable communications that can accurately measure success. On Friday, September 15, from 10:30 am to noon, there’ll be an official ribbon-cutting ceremony (at 10:50 am) and short addresses from dignitaries celebrating the centralizing of all of Prime Data’s production, IT and administration at a its new and expanded location in Aurora at 180 Industrial Parkway North. Local media, trade publications and a representative of the Aurora Chamber of Commerce have been invited. Kyle Peterson, MP, and The Honourable Chris Ballard, MPP, will participate in the ribbon cutting ceremony and give short addresses.

Prime Data is one of Canada’s leading and most successful marketing communications technology companies focused on using data and dynamic printing to create much more personalized experiences through direct mail. Based in Aurora, Ontario for over 20 years, the company employs over 40 people and serves primarily not-for-profit organizations – but also e-commerce and private-sector companies as well, including the automotive sector. It recently launched its ResponsivePrint platform, which is able to take data from online activity and transfer it to personalized, printed direct mail within hours! A key part of the local community, it supports many events and causes in Aurora – including sports events, Hoedown, Cultural Centre, Windfall Ecology Centre, and Seniors Christmas at Resthaven. Prime Data is also a Canada Post Expert Partner, advocate for print mail, and an active participant in Canada Post Review Task Force public consultations. A member of NAMMU (National Association of Major Mail Users), it was awarded Top Performer in Direct Mail growth by Canada Post in 2016, and also earned a prestigious 2016 Benny Award for The Coolest Variable Print Job in the World, for its Nutrigenomix Test Kit. Nutrigenomix is a University of Toronto start-up biotechnology company that provides its clients with comprehensive, reliable, genomic information to improve health through personalized nutrition.

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Tony Curcio is the editor of Graphic Arts Magazine.