Ricoh adds Neon Pink Toner

The Ricoh Pro C7110X.
The Ricoh Pro C7110X.

Ricoh Europe has launched Neon Pink toner to enhance the creative possibilities for a wide range of print – from posters and invitations to ticketing and advertising. The Neon Pink toner has been developed for the fifth colour station on the Ricoh Pro C7100X Series of colour cutsheet digital production presses. It allows printers “to produce eye-catching results that inspire highly engaging and effective campaigns.” It expands the colour gamut, enhances images and can be used as a solid or highlight or graphic colour. When combined with other process shades, it can create a neon palette. The toner is reflective under UV light to extend the range of printing possibilities offered by standard CMYK, white or clear printing.

The new addition supports a “dramatic market expansion of special-effect enhancement capabilities” for magazine, direct mail, retail and point-of-purchase markets as highlighted by the InfoTrends (Keypoint Intelligence) report Beyond CMYK: The Use of Special Effects in Digital Printing. The report reveals that nearly 1.8 trillion colour pages in the U.S. and Western Europe (about 30% of total colour pages), currently receive some type of special-effects enhancement. It also added that there’s a tremendous opportunity for digitally produced special-effect enhancements to grow.

Eef de Ridder.
Eef de Ridder.

The Neon Pink Toner joins the highly successful Neon Yellow toner which has already helped creative print service providers develop impactful and vibrant print,” said Eef de Ridder, Director, Commercial Printing, Commercial and Industrial Printing, Ricoh Europe. “Increasingly, print service providers want the ability to offer quick, easy and cost-effective high quality personalized print that stands out stand. This latest addition will open up numerous exciting opportunities.” The Neon Pink toner will be available from November of this year. It’s also retrofittable, which means that existing clients can expand the capabilities of the Ricoh Pro C7100X Presses they operate today.

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Tony Curcio is the editor of Graphic Arts Magazine.