Westkey Graphics (Burnaby, BC), one of western Canada’s largest privately-owned printers, has purchased White Dry Ink for the fifth station of its Xerox iGen 5 Press at Print 17. With this addition, WestKey Graphics becomes the first print provider in North America to have all five ink options for the iGen 5’s fifth station – enabling them to take on new applications that can replicate a client’s brand colours. According to President and CEO Alfie Karmal, Westkey previously used offset for colour matching – a less profitable way of printing short runs. Additionally, some clients had a preference for more matte-quality finishes, which meant jobs needed to be outsourced. Demand was also high for weighted stocks in the production of short-run, point-of-sale materials and packaging. With the iGen 5, Westkey will be able to produce digitally-printed folding carton packaging, such as wine boxes, as well as flexible labels and high-end point-of-sale pieces with full variability. Along with increased digital colour accuracy, matte-finish options, short-run flexibility and the use of thicker stock materials, additional orange, green, blue, Clear Dry Ink and White Dry Ink capabilities for the fifth station will allow for specialty font and image enhancements.
“Westkey has always aimed to deliver innovative offerings and value to our clients,” said Karmal. “Here at Print 17, we’re excited to be investing in the innovative technology behind the iGen 5 and White Dry Ink. Now, we’ll be able to continue our leadership in the market. This technology, along with our partnership with Xerox, allows us to do more work in digital than we previously did using offset. We’re able to lead our market in short-run packaging and now have the means to grow our business with existing customers by offering more innovative applications.” White Dry Ink is scheduled to be available for all installations by October 2, 2017.