Xerox and Fujifilm form reseller partnership to expand collective inkjet portfolios

Fujifilm J Press 720 Series.
Fujifilm J Press 720 Series.

Xerox and Fujifilm North America Corporation’s Graphic Systems Division have announced a reseller agreement for Xerox to market and sell the Fujifilm J Press 720S in Canada and the United States. The J Press 720S is a sheetfed inkjet press “that has the quality and robustness of an offset press as well as the versatility to handle short press runs.” The J Press 720S has a 29.5” x 20.9” sheet size and runs both coated and uncoated standard offset stock, with full support for variable-data and personalization. “The Fujifilm J Press 720S has had strong success in the B2-format digital print category,” said Jeff Hayes, Managing Director at Keypoint Intelligence (InfoTrends). “A combination of high quality levels and a rugged design has made the J Press popular, particularly with commercial printers.”

Andrew Copley.
Andrew Copley.

Through this agreement, Xerox will expand its industry-leading cut-sheet portfolio and be part of the continuing growth in this segment. “Our diverse cut-sheet and continuous-feed inkjet presses offer our customers the flexibility and productivity needed to thrive in their businesses today,” said Andrew Copley, President of Graphic Communications Solutions at Xerox. “The decision to partner with Fujifilm expands our portfolio into the B2 inkjet space and gives our customers the most innovative production colour options available on the market.”

“This agreement expands an existing and successful long-term dealer agreement between Xerox and Fujifilm,” said Todd Zimmerman, Division President, Fujifilm North America Corporation, Graphic Systems Division. “It leverages each company’s strengths and presence in both graphic communications and large-enterprise printing operations.” Additionally, Fujifilm is expanding its inkjet product portfolio through its existing production colour reseller agreement with Xerox. The agreement adds three inkjet presses – the Xerox Trivor 2400 Inkjet Press, the Xerox Rialto 900 Inkjet Press, and the Xerox Brenva HD Production Inkjet Press – to Fujifilm’s inkjet platform which also includes the J Press 720S, as well as industry-leading hybrid tag-and-label and wide-format production platforms. “With the inclusion of these inkjet presses to our distribution channel, we’re furthering our reach with valuable solutions for our ever-evolving industry,” Zimmerman added. Under the agreement, Xerox direct sales channels in Canada and the U.S. can sell the J Press 720S, Brenva HD, Trivor 2400 and Rialto 900 beginning October 1.

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Tony Curcio is the editor of Graphic Arts Magazine.