Neenah expands its Soft Touch Touché Paper line

Neenah has announced the re-launch of its Touché Soft Touch Papers with new colour additions to the popular line. “Neenah now has a complete portfolio of the best-selling soft-touch papers on the market,” said the paper manufacturer. The name Touché (which comes from the French verb toucher, meaning to touch), depicts the essence of these papers. “Soft-touch papers are ideal for projects that are meant to get noticed. Handing someone a business card that not only looks beautiful, but also feels unique, is guaranteed to make an impression. An elegant book cover with this soft, subtle texture instantly invites the consumer to reach out and touch it. These papers are elegant and sophisticated, are known for their on-press performance, and offer a luxurious touch like no other paper can,” said Auburne Gahlman, Marketing Manager at Neenah.

Neenah has refreshed its Touché palette with the addition of three new colours and a 91 bright white. “The new Bright White was in direct response to a market need. This means that the new Touché line-up ranges from a deep black to a bright white,” Gahlman added. The complete Touché line now includes 10 sensuous colours and three whites. New colours include Sterling, a warm leather-like gray; Concord, a deep grape hue; and Saffron, as rich a colour as its culinary namesake.

Touché joins a collection of other “soft touch” paper brands in the Neenah family, notably Plike and Slide. These soft-touch papers offer three unique benefits to specifiers, said the company. First, the colours are dyed through, eliminating those less-than-desirable white edges on boxes and business cards. Second, the soft-touch finish is on both sides of the paper (i.e. the unique touch doesn’t stop when you turn over the business card, or flip open the book cover). And third, they’re very receptive to specialty techniques including foil stamping, embossing and engraving. In fact, these papers are most commonly chosen for applications where the “touch” factor is preeminent and the paper is key to the design – business cards, covers, folders, greeting cards, magazine covers, and of course, packaging. “These papers are soft to the touch, but printers and designers alike will attest to the sharp, crisp results achieved on press. Touché is perfect for when you really want the paper to speak for itself, while it showcases your design,” said Gahlman.

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Tony Curcio is the editor of Graphic Arts Magazine.