SGIA and NAPCO Media form partnership to launch new tradeshow in 2019 to replace SGIA Expo

The Specialty Graphic Imaging Association (SGIA) Board of Directors has announced that SGIA and NAPCO Media, a business-to-business media company headquartered in Philadelphia, have entered into a partnership that will offer printers and industry suppliers “an unrivalled platform to connect.” The platform is called Print United, characterized as “the next evolution of printing expositions in North America that combines the largest printing tradeshow in North America with the leading producer of multi-channel content for the print community.” Over the last 20 years, the print and graphics industry has seen unprecedented changes and consolidation. The Idealliance 2016 State of the Industry Report notes that in 2000, 86.8% of U.S. print shop revenue came from lithographic (offset) technology. By 2016, that number had dropped to 42.3% as owners looked to new technologies – digital, inkjet, packaging, mailing, industrial – to increase their profits. Today’s printing industry, said the new organization, is driven by this convergence of technologies and capabilities – a “blending and blurring of market segments and specialties.”

The Print United event will focus on the opportunities this convergence presents. It will include an expansive and comprehensive display of printing technologies and supplies, education, programming and services “to take any printing business to the next level.” Print United will give print providers integrated access not only to North America’s biggest tradeshow for the print industry, but also to NAPCO Media’s deep expertise and focused strategies for the printing market. For print industry suppliers, the partnership “offers even more value” as it will leverage NAPCO Media’s commercial, in-plant and package printing audiences and provide a one-stop exposition for all technologies and markets within the graphic and visual communications industry. “Print United reflects what we understand is taking place in the larger community of print. It’s supported by anecdotal reports from exhibitors and printers and is backed up by research across all of the print segments,” said Rich Thompson of Ad Graphics and Chairman of the SGIA Board of Directors. “The convergence of technology and capabilities underway is leading printers to expand their services and products into adjacent markets very rapidly, creating new opportunities and growing their businesses as a result. Print United will present a broad vision of these opportunities under one roof, as well as the means for printers to expand their businesses.”

Print United details

Ford Bowers.
Ford Bowers.

Print United is a new event and a joint venture, co-owned by SGIA and NAPCO Media, and will launch in Dallas, Texas, October 23–25, 2019. The SGIA Expo will “retire” after its 2018 event in Las Vegas, Nevada. Ford Bowers of SGIA will serve as Print United’s CEO, and Mark Subers of NAPCO Media will be its President. The event will focus on the opportunities presented by the convergence of printing technologies and markets. It will also have a broader range of printing and finishing technologies and media on the expo floor, covering industry segments – from garments to graphics, packaging to commercial, and industrial print. The objective is to convey all the components of an integrated solution to satisfy virtually any client need. “Print United is a strategic response to what the industry has been asking for,” said Ford Bowers, CEO and President at SGIA. “It’s about the wealth of opportunities for printers and suppliers that result from the convergence of markets and technology.”

Mark Subers.
Mark Subers.

“Our partnership truly creates a new platform, which will help attendees, suppliers and channels to connect in a way that’s not been possible before,” said Mark Subers, President & CRO of Printing, Packaging & Publishing at NAPCO Media. “It’s this integrated approach – offering access to all printing technologies in one place – which suppliers will find not just compelling, but absolutely necessary to reach print service providers in today’s graphic and visual communications industry.”

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Tony Curcio is the editor of Graphic Arts Magazine.