Fujifilm North America Corporation’s Graphic Systems Division will be increasing the prices of its offset printing plates. The price increase is the result of raw material cost increases – most significantly driven by substantial increases in the cost of raw aluminium, shifting costs of labour, and other related costs in plate manufacturing. Efficiencies in manufacturing have also been negatively impacted by decreasing volumes in traditional plates, due to changes in market demands. Fujifilm added that it’s been working tirelessly to improve internal efficiencies and reduce the impact of rising costs. However, these process improvements have not been sufficient to mitigate these conditions. Fujifilm will therefore be increasing the price of its offset printing plates from December 1, 2017, by up to 8% – with the actual increase passed on to printers dependent on local market situations.
“We’ve absorbed cost increases of raw materials, labour and other production costs for the last 12 months to try and avoid passing on price increases to our customers,” said Todd Zimmerman, Division President at Fujifilm North America Corporation’s Graphic Systems Division. “Unfortunately, this situation is unsustainable. Our customers have come to expect products of the very highest quality from Fujifilm, with service and support to match. Our focus is to safeguard our ability to provide that very high level of service. These price increases are a necessary step to maintain our production capabilities and continue to service our customers.”