HP and Dscoop (Digital Solutions Cooperative) has called for submissions for its Third Annual HP Inkspiration Awards Americas – a contest celebrating best-in-class print projects using HP Indigo Presses, HP PageWide Web Presses and HP Scitex Presses. Print service providers, converters, designers and agencies are invited to participate by submitting their most innovative and creative work, which will be reviewed by a judging panel of industry experts. As part of the HP Inkspiration Awards Americas, HP and Dscoop will also be honouring the best in self-promotion with the Rod Key Marketing Excellence Award. This award, named in memory of industry leader Rod Key, is given to the company with the most creative marketing campaign that promotes their business. Submissions are being accepted until January 12, 2018 at the program website: hpinkspiration.com. Entry categories include direct mail, collateral, publishing, transaction, custom products, photo books/photo applications, alcoholic beverages, health and beauty, food and beverage, corrugated, and the Rod Key Marketing Excellence Award.
HP and Dscoop, a cooperative of HP digital printing technology users, collaborated to create the HP Inkspiration Awards Americas in 2015. The program recognizes the most innovative work produced with HP digital printing technology. In its first two years, the contest received 300 submissions from over 60 companies throughout Canada, the U.S. and Latin America – and 44 awards have been presented. “Given the competitive nature of our industry, winning the HP Inkspiration Award built recognition for our work and has allowed us to stand out from the crowd when seeking new business opportunities. It was not only an honour to receive this award, but being an award-winning print shop has helped us secure new business,” said Manee Kassaii, President of Rush Graphics (Hawthorne, NJ).