Konica Minolta partners with Objectif Lune to improve customer communication workflows

Konica Minolta (UK) has developed “a dynamic and progressive method to distribute business communications with its Cloud SMS platform, allowing users to send real-time personalized communications via text,” said the company. The platform can be integrated into workflow automation specialist,Objectif Lune’s PlanetPress Connect. Through this new integration and new strategic partnership, customers can create simple workflows to automatically distribute their communications, as well as by more traditional methods – thus removing the need for manual intervention.  Konica Minolta’s Cloud SMS platform, 123-TXT, together with Objectif Lune’s software, will offer additional functionality and improve workflows that use traditional methods such as post and email.

Andy Emery, Pre-Sales Manager of Global and Enterprise at Konica Minolta UK, added: “A 22% open rate is considered good for emails, but 98% of text messages are read and, on average, within five seconds of receiving them. This translates into faster communication, which in turn translates into quicker processes and a much more efficient business. That’s why there’s a growing demand for additional ways for businesses to communicate to customers and suppliers. In the digital age, customers want information at their fingertips, and as soon as it becomes available. With this solution, we can make information available to the right person at the right time on the right device.”

Matthew Irish.
Matthew Irish.

Matthew Irish, General Manager of Objectif Lune UK, added: “By integrating with the Konica Minolta SMS platform, customers have a new mode of distribution, advancing the way that they communicate.” The partnership also offers users additional communication output options. That includes;document retrieval notifications where an automated branded tiny URL web link to a SMS message enables documents to be easily and quickly retrieved and viewed, as well as document delivery notifications that avoid the issue of missing documents by letting users know when their document has been delivered or processed.

A global company headquartered in Montreal, Objectif Lune has become a leader in composition, business process automation, multi-channel output and capture solutions. The company supplies a flexible platform for the creation and automation of interactive customer communications through print, web, email and mobile. Its products connect existing systems with little or no modifications, extending the capabilities of their relationship management, content management, financial and line-of-business systems.


Tony Curcio is the editor of Graphic Arts Magazine.