Dscoop to expand its community connecting printers and creatives in 2018

In a year of innovation for HP’s Digital Solutions Cooperative (Dscoop), including new features revealed at its global conferences and interactive showcases, Dscoop is putting the final touches on its online community, designed to connect creatives and marketers to “the world’s most innovative printers and projects” said HP. The expanded platform will feature thousands of world-class print projects – including production details, technological innovations, and results for building brand awareness, market growth and consumer loyalty. It will also offer the latest in live and digital education, tips and trends from industry leaders, and perhaps most importantly, “the opportunity to be inspired by the power of today’s print.”

Leta Wood.
Leta Wood.

To spearhead the new platform and the organization’s ongoing innovations, Dscoop has chosen Leta Wood as its Chief Innovations Officer (CIO). Wood is the former Global Strategic Relationship Manager at HP. Having been in the industry for 23 years, she’s well-known for her visionary leadership, cross-functional team-building, and her ability to drive change – as well as her love for print and long-term relationships with thousands of printers around the world. “The new platform will increase awareness, education and connection around the value of digital print and its ability to drive personalized, unique projects,” said Wood. “Dscoop will spotlight incredible print projects – and the people and technology behind them – providing the ideation today’s creatives are looking for. It’s one of the innovations I’m most excited about.”

Keith Wilmot.
Keith Wilmot.

Keith Wilmot, CEO of Dscoop, added that he’s thrilled to have Wood on the Dscoop leadership team. “Leta has been an integral part of Dscoop for over a decade,” said Wilmot, “and no one is more passionate about or more capable of helping our members grow and prosper. Leta is the ideal person to lead our digital platform, community growth and future innovations as we expand beyond our printer relationships to connect with creatives, marketers and other partners.”

Julian Marsh.
Julian Marsh.

Julian Marsh, Dscoop Chairman, added: “People are beginning to realize that print has a greater impact and retention rate than digital alone. With Leta driving the new platform and future innovations, Dscoop will be the conduit that provides continued awareness, education, connection and inspiration.”

The launch date for the new expanded Dscoop is January 17, 2018. Please watch Dscoop’s social media channels and print campaign for more information about how you can participate.

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Tony Curcio is the editor of Graphic Arts Magazine.