ISA releases new whitepaper on inkjet opportunities in corrugated

A new whitepaper from The International Sign Association (ISA, Alexandria, Virginia) titled Digital Inkjet Opportunities in the Corrugated Space, explores how improving technologies and changing market demands have created new options for digital print. The new whitepaper, prepared by Keypoint Intelligence and sponsored by EFI, explores the market opportunities and the benefits of digital inkjet printing in the corrugated space. It also outlines the ways EFI is helping customers capitalize on these new and emerging opportunities. “Today’s corrugated packages come in an almost limitless variety of shapes and sizes, and freestanding/point-of-purchase displays are also part of this category,” the authors write. “Food and beverage manufacturers have historically been – and will remain – huge consumers of corrugated packages as they strive to differentiate their products, protect the contents, maintain freshness, and increase awareness for their brands. The need for packaging grows with the human population and economic development, and this is one industry that’s not being displaced by electronic offerings.”

Keypoint research anticipates sales of colour digital corrugated printers to reach $240 million by 2021. Targeted marketing and mass customization, lean manufacturing, retail-ready packaging and free-standing point-of-purchase displays fuel its growth. New printing technology is increasingly more affordable while enjoyed significant technological advances. The whitepaper is available free to ISA and affiliated association members, or $24.95 (USD) for non-members. For more information please visit www.signs.org/research and click on “Printing” under “Business Resources” on the left-hand side.

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Tony Curcio is the editor of Graphic Arts Magazine.