PrintReleaf Forest Stewardship Service joins Idealliance Member Advantage Program

Idealliance, the association for the Visual Communications and Media Industry, has announced that PrintReleaf has joined the Idealliance Member Advantage Program and will now make its worldwide reforestation services available to Idealliance members at a discount. PrintReleaf collects paper consumption data via third-party software integrations regardless of the origin of the paper or how it’s used. Print customers select exactly where they would like their print job ‘releafed’ through the PrintReleaf network of certified reforestation projects. PrintReleaf technology tracks paper consumption and monitors PrintReleaf reforestation partners to ensure fulfillment. “Idealliance is delighted to provide this innovative environmental stewardship program to our members worldwide,” said Idealliance Senior Vice President of Sales, Dean D’Ambrosi. “Since PrintReleaf monitors paper consumption automatically, members won’t have to track their own paper usage, and they can let their customers know that they’re taking part in an environmentally responsible program that offsets their paper consumption via reforestation projects at certified sites. And, as Idealliance members, they can do all this at a discount.”

Jordan Darragh.
Jordan Darragh.

“PrintReleaf is pleased to make our certified reforestation service available to Idealliance members,” said PrintReleaf Founder and CEO Jordan Darragh. “As a participant in of the Idealliance Member Advantage Program, PrintReLeaf will offer Idealliance members in good standing a discount from its published reforestation rates, and enable them to avoid the financial and operational headaches often associated with other forest stewardship programs. Print buyers, publishers and brand owners will be happy to know that paper usage is being translated into reforestation at worldwide sites via a certified, verified and economical process.”

PrintReleaf designed and built the world’s first platform to automate global reforestation for paper-based products. Through integrations with market-leading software applications, it accurately measures paper consumption on-demand – and its cloud-based infrastructure and application programming interfaces enable seamless integration and limitless scalability. A customer’s paper footprint is represented by the aggregate total of its paper consumption across all sources over time. Customers then select where to reforest the equivalent of their paper consumption via a network of PrintReleaf Certified Global Reforestation Projects. For more information on the PrintReleaf discount program for Idealliance members, please contact Jordan Darragh at or Idealliance Member Coordinator Donna Komlo at


Tony Curcio is the editor of Graphic Arts Magazine.