WoodWing unveils Aurora multichannel publishing software upgrade

WoodWing Software (Amsterdam), a global industry leader in content creation software, has introduced Aurora – the latest update to Enterprise, which is WoodWing’s multichannel publishing solution that allows media companies and publishers to adopt a channel-neutral content creation workflow, resulting in smarter and more efficient publishing on all channels. It also ensures fast and easy reuse of content across publications and brands “for the most efficient content distribution yet.” Because the the media industry is shifting from producing newspapers and magazines to producing content pieces, workflows and processes have changed for media companies, said the company. The tools they use must evolve as content is mainly required to arrive on digital channels first – but needs to be easily published to print as well. “Aurora closes the gap between digital and print, which is why some of the largest global media companies have started to implement Aurora,” the company added.

Jan de Roos.
Jan de Roos.

“With a fast-moving digital environment and increased competition for media companies, time cannot afford to be wasted on manual tasks,” said Jan de Roos, CEO of WoodWing. “Media companies need agile, flexible, problem-solving solutions for their organizations. Currently, it’s very difficult to reuse print content on digital channels and among teams, brands and publications. Aurora solves this problem that many media companies have, creating content for both print and digital channels. By using a channel-neutral workflow with automation, the publishing process is sped up. For organizations that have a critical time to market, this really does provide them with a competitive edge.”

Enterprise Aurora supports a new way of working with channel-neutral content creation, breaking down the silos between print and digital. For example, a channel-neutral story is created in the Content Station Editor, with document structure automatically applied. This allows for publishing on digital channels such as Facebook Instant Articles, Apple News, and your mobile app or website. Variants of the story can be created, adapted and placed automatically onto a print layout, or published on other digital channels with one click. Enterprise Aurora is currently available via WoodWing’s authorized Solution Partner Network.

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Tony Curcio is the editor of Graphic Arts Magazine.