Leading North Amercian trade printer 4over (Glendale, California), and its new Strategic Print Advisory Program, is aimed at “helping commercial printers generate revenue growth and expand their customer base without the stress of overhead costs. By adding new technology, products and services to its repertoire, printers will be able to drastically reduce labour and equipment costs to their businesses.” 4over’s Canadian production facility is located in Mississauga, Ontario.
Heading the program as Lead, Strategic Print Relations with 40 years of experience as a print consultant will be Joe Stramel. Stramel who has worked at Manroland and Komori America, has joined the 4over team – “bringing along a philosophy of reaching customers and driving sales through motivation, not manipulation,” said the company. His team of Print Advisory Representatives will implement a consultative approach as it outlines plans and provides guidance to commercial printers in managing operational costs, as well as keeping pace with changing technology in an evolving market. The program’s main objective is to determine growth strategies that don’t require taking on additional debt. They’ll work closely with commercial printers to foster new revenue streams with products and services – such as EDDM, Printer Bridge (W2P), large format and more – offering and implementing support and training along the way to ensure success. In-depth consultation will also be provided in the buying and selling of equipment, print-to-broker conversions, merger and acquisition solutions, and succession planning with acquisition workouts. “4over’s Strategic Print Advisory Program is currently live and ready to assist, with experienced agents covering exclusive territories across North America,” the company added.