Hazen Paper wins international award for Holography

Hazen was awarded Best Applied Decorative Packaging Product for its own 2017 Promotional Calendar and supporting brochure.
The Hazen Paper Company was awarded Best Applied Decorative Packaging Product by the IHMA for its own 2017 promotional calendar and supporting brochure.

Hazen Paper (Holyoke, MA) has won an Excellence in Holography Award from the International Hologram Manufacturers Association (IHMA) at its recent annual conference in Barcelona, Spain. The annual awards recognize outstanding achievements in pioneering innovative holographic products or techniques, as well as the best use of holography in commercial applications. Singled out from a record number of entries, Hazen was awarded Best Applied Decorative Packaging Product for its own 2017 Promotional Calendar and supporting brochure (right). The six-panel brochure and related poster/calendar each highlight different capabilities and product characteristics. Both feature a dramatic image of a woman dressed in a gown of gold satin, who appears radiant and three-dimensional, via Hazen Holography.

According to the IHMA, the two are “A beautiful display of holographic art with many technical features.” The brochure, which showcases more than 50 holograms “to inspire design and packaging innovators,” was constructed of holographic film laminated to both sides of a paperboard cover stock. The film acts as a hinge at the folds, and seals the stock, resulting in enhanced lay-flat properties and durability. The holography on the front is registered to print as well as to the holography on the back – without re-combine lines. The company added that the piece demonstrates Hazen’s large-format holographic capabilities and compatibility with ‘green’ objectives, digitally printed on transfer-metallized Hazen Envirofoil (an environmentally-friendly product that uses under 1% of the aluminum of traditional foil laminate, none of the film, and is recyclable as paper). Film-free Envirofoil’s ultra-thin metallized layer also delivers exceptional lay-flat results on the oversized piece.

Hazen Embossed Lamination sample.
Hazen Paper embossed lamination sample.

Founded in 1925, the Hazen Paper Company is a leading U.S. paper converter specializing in holographic origination, film coating, foil and paper lamination, metallizing, gravure printing, specialty coating and rotary embossing. The family-run company is committed to sustainability, and produces specialty materials for worldwide use in retail display and POP, luxury, entertainment and media packaging, bookbinding, scratch-off lottery tickets and other security-related tickets, tags and cards, and fine-art applications. Hazen converted paper and paperboards are FSC, SFI and PEFC-certified.

The IHMA is a non-profit organization that promotes the cooperation of over 100 of the world’s foremost holographic companies to maintain the highest professional, security and quality standards in support of their customers. IHMA members adhere to a “strict code of practice governing standards, business ethics and customer service, as well as respect for and protection of customers’ and each others’ intellectual property.”



Tony Curcio is the editor of Graphic Arts Magazine.