HP showcases its digital décor printing in designer-curated rooms at Heimtextil tradeshow

HP Indigo 20000 Digital Press.
HP Indigo 20000 Digital Press.
Wallpaper printed on the HP Indigo 20000 Digital Press.
HP Wallpaper printed on the HP Indigo 20000 Press.

Heimtextil, the largest international tradeshow for home and contract textiles, being held this year in Frankfurt, Germany from January 9-12, 2018, has attracted 2,975 exhibitors from 64 countries. HP is using the event to introduce its Indigo wallpaper solutions to this rapidly growing market. The OEM is unveiling a new collection of digitally-printed interiors in designer-curated rooms, each serving a specific purpose. HP is also using the event to introduce HP Indigo Wallpaper – an HP Indigo 20000 Digital Press solution for wallpaper manufacturers to transition from analogue production to a digital colour printing process “with gravure quality, and benefit from on-demand printing, faster time-to-market and reduced waste.”

Jennifer Castoldi.
Jennifer Castoldi.

In collaboration with a team of designers led by Jennifer Castoldi, each concept room at HP’s Heimtextil booth tells a story that comes to life using HP Latex and HP Indigo décor printing technology. The designs tackle contemporary issues such as aging, sustainability, global warming and endangered species in interior settings – including a living room, bedroom, bathroom, kitchen, and dentist’s ’s office. “With HP digital décor printing, interior design applications have amazing possibilities. Any idea of any size can come to life anywhere, – on wallcoverings, printed flooring, textiles and furniture,” said Castoldi, CEO and Chief Creative Director, Trendease International. “This technology is a creativity enabler providing new opportunities to designers.”

The HP Indigo 20000 Digital Press Wallpaper solution is capable of producing virtually endless printing at 1,515 square metres per hour with a 74-centimetre width. It’s digitally programmed for repeat, frameless printing, making it ideal for repeated-pattern wallpaper applications and more. Wallpapers for the press are available to HP customers through suppliers such as Felix Schoeller and Van Merksteijn. HP also recently announced a new range of durable textiles certified for HP Latex printers to produce soft signage and décor applications, “combining durability and outstanding print quality with the benefits of water-based HP Latex technology.” The new textiles from select media vendors expand possibilities for durable HP Latex printing for soft signage, and also enable new décor applications – including curtains and blinds, cushions, lampshades and bags, on materials made from 100% cotton, cotton linen or polyester. Some of the new textiles can also achieve washability with a heating process after printing. The HP booth (Hall 6, C11) features HP’s latest collection of digitally printed design and décor applications. From a dentist’s office with antibacterial wallpaper, to a lounge with sound-absorbing sofas and OLED Wallpaper, the rooms show what’s possible with digital printing in interior design and customized interior decoration of any scale. Additional booth highlights include:

  • The new HP Indigo Wallpaper solution in the living room, including décor items, capturing memories using colour photos.
  • Wallcovering printing demonstrations on the HP Latex 570 Printer.
  • A retail store shop window with soft signage.
  • Renowned design consultant Jennifer Castoldi will talk about what HP and digital printing can make possible, in addition to the hottest trends in the industry.
  • Reps from HP and its media partners will be available to explain opportunities for digital design with wallpaper, textile and soft signage solutions.

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Tony Curcio is the editor of Graphic Arts Magazine.