Toronto’s Messagepoint expands its global presence

Jeff Mills.
Jeff Mills.

Toronto-based Messagepoint, a leader in developing and delivering innovative software and services within the Customer Communications Management (CCM) market, is expanding its global presence with the establishment of a new subsidiary – Messagepoint Europe Limited. The move to expand into Europe with greater access to the Middle East and Africa highlights the opportunities the company sees in these growing regions for its popular cloud-based CCM software platform, Messagepoint. To support this initiative, industry veteran Jeff Mills has joined Messagepoint Europe as its Vice President of EMEA, based in the U.K.

With more than 25 years in the document industry, Mills will leverage his experience in sales and partnership development to expand Messagepoint’s existing customer base there. He previously served as the Managing Director of Xenos Europe, a document software company specializing in enhancing and re-purposing high-volume documents directly from electronic print data streams. Additionally, as an independent consultant working within EMEA and APAC, Mills has assisted companies with geographic transformation and development of growth strategies.

Steve Biancaniello.
Steve Biancaniello.

“Opening a European subsidiary led by Jeff Mills supports our plan to make a major commitment to this market,” said Steve Biancaniello, CEO of Messagepoint. ” We eagerly anticipate offering the benefits of Messagepoint to enterprises globally. We’re excited to have Jeff join the team and know he’ll play an integral role in our growth in this market.” Messagepoint technology is designed to support customer touchpoints in any language and meets the increasing need for enterprises to deploy an easy-to-implement platform that provides solutions for common issues that organizations face when managing different types of customer communications.

Using Messagepoint technology, businesses can easily control the entire lifecycle of their content, rules and workflow without depending on IT departments. Its cloud-based platform helps companies strengthen their customer communications by controlling the entire messaging lifecycle for all print or digital communications.

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Tony Curcio is the editor of Graphic Arts Magazine.