Becraft named Fastsigns’ new Vice President of National Accounts

Chris Becraft.
Chris Becraft.

Texas-bsed Fastsigns International, a franchisor of more than 675 locations worldwide, has announced that Chris Becraft has been named Vice President of National Accounts. The Fastsigns National Accounts program provides comprehensive project management for companies with sign and graphic needs across multiple locations. With the support of its global franchise network, Fastsigns’ National Accounts provides brand consistent, cost-effective products and full-service sign program management solutions for companies through one point of contact and invoicing.

Catherine Monson.
Catherine Monson.

“We’re thrilled to welcome Chris Becraft to lead our national accounts initiative,” said Catherine Monson, CEO of Fastsigns International. “Chris brings a wealth of experience in serving national accounts, consulting and working in franchise systems. His knowledge and leadership will be instrumental in expanding sign management services for brands with multiple locations across North America and internationally.”

Prior to joining Fastsigns, Becraft spent over 17 years at CCA Global Partners, where he held leadership positions in sales, operations and national accounts supporting the franchise brand ProSource. While there, he oversaw the sales and merchandising functions of company-owned showrooms and advised franchisees on product, merchandising and best practices.

“With our worldwide network of Fastsigns franchisees, strong supplier relationships and a dedicated corporate national accounts team, we’re in a unique position to help customers maintain brand integrity across global locations with ease and consistency,” Becraft added. “In addition to electrical signs, fleet and other branding graphics, Fastsigns National Accounts is also equipped to help brands with their digital signage and content management needs.”

 

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Tony Curcio is the editor of Graphic Arts Magazine.