Mohawk launches re-designed website

Mohawk's new website begins with some intriguing visuals.
Mohawk’s new website, mohawkconnects, begins with some compelling visuals.

Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty materials for printing, has announced the launch of its entirely re-designed website. Located at mohawkconnects.com, the new site features a fresh and thoroughly updated user interface “designed for a more intuitive search for all things paper and print,” said the company. It added that the new site was designed with all Mohawk customers in mind – from seasoned paper aficionados to aspiring and creative paper ‘nerds.’

“The redesigned website is a clear expression of our commitment to inspiration and education for all Mohawk customers,” said Bart Robinson, Senior VP of Marketing. “Above all, we wanted to create a destination on the web where choosing paper would be an easy, intuitive and totally transparent experience – no matter what your level of knowledge or expertise.” Starting with the landing page, the new site is welcoming, colourful and fully responsive across mobile and desktop platforms. In designing the new site, Mohawk worked with San Francisco-based Hybrid Design, who helped create a simplified and up-to-date site navigation that takes into account users’ different needs, interests and levels of knowledge. The new Mohawk website navigation bar is comprised of six search options:

Product. The redesigned Product section organizes all Mohawk products in an intuitive, highly visual way,  and was designed after the company’s popular swatchbooks. This includes larger colour swatches and textural overlays, so users can preview and search for the right colours and textures quickly and easily.

Inspiration. Within the Inspiration section is the new Mohawk Blog that combines the insights and assets of what used to be Felt & Wire with Mohawk MakeReady. You’ll also find the popular Mohawk Maker Quarterly, Mohawk’s tactical series of Maker Field Guides, and a wide range of sample projects printed on Mohawk products.

Education. Visitors can use this section to strengthen their paper and printing knowledge. From printing terms and techniques, to “all the paper knowledge anyone could possibly want to know,” the Education section is a resource built for both paper novices and printing pros to begin and advance their education and knowledge.

Make. The Make section was designed to help you connect with the right professional in your neighbourhood. Its new Find a Printer option helps designers find printers based on their project needs as well as the printers’ capabilities.

Check Stock. Committed to making specifying paper easy, the site’s enhanced Check Stock feature was designed with transparency in mind. Once you’ve chosen the right paper for your project, you can now search local inventories from Mohawk’s extensive network of paper distribution partners, as well as what’s available in Mohawk warehouses. From deeply textured colours to silky smooth whites, “the perfect paper is closer than you think,” said Mohawk.

About Us. “Behind every great company is a story – and Mohawk’s begins in 1931,” said the company. “Four generations later, family-owned Mohawk is built on relationships, communication and honesty toward everyone, from customers to employees. This is a great place to get to know Mohawk better and understand what drives them to innovate for the long term and not just the next quarter,” the company added.

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Tony Curcio is the editor of Graphic Arts Magazine.