Prime Visual Marketing (Concord, Ontario), a specialist in high-end retail POP and POS static and interactive/digital displays – with a huge array of in-house design, print and finishing capabilities – has installed its second EFI VUTEk HS100 Pro Digital Inkjet Press with EFI Fiery proServer Premium DFEs. The visual marketing company uses the presses to meet the increased demand for its retail POP printing services. “We bought our first VUTEk HS100 Pro to satisfy the growing demand of our existing and expanding client base,” said Peter Lucas, CVO of Prime Visual Marketing. “It turned out to be an excellent decision. Our productivity increased 33% while consistently producing high-quality work. We were able to successfully fulfill our original business plan and decided to further expand our future business plan. That’s when we knew it was time to invest in a second press.”
With its second press, the company is able to accommodate more multi-location, national brand accounts, and further expand its high-profile roster of Fortune 500 accounts. “When dealing with national brands, you have a responsibility to fulfill your obligations from concept to execution. Competitive price points, performance, quality and the ultimate ability to precisely execute campaigns effectively, are the cornerstone of our success. Not having the correct combination of human and mechanical resources would challenge any concept of success,” Lucas added.
The two HS100 semi-automatic wide-format digital presses on Prime Visual’s production floor meet the company’s need for heightened productivity, cost control and high-quality output. At 10.5 feet (3.2 metres) wide, with hybrid flatbed and roll-to-roll capabilities, they feature a rugged, industrial design optimized for 24/7 operation, printing up to 100 boards per hour in 6 colours, plus two white channels. Their Pin & Cure imaging technology delivers precise ink lay down for better image quality, gloss control, and increased colour gamut. “The flagship model HS100, coupled with our highly skilled team, has allowed us to successfully grow our business and consistently meet the demands of our clients. It’s difficult for others to compete with that type of powerful combination. Our success is critical upon maintaining a leadership position within this elite space,” emphasized Lucas.
Prime Visual Marketing, a company that specializes in retail environments, is now in excellent shape to meet any peak production periods it might encounter. “If you have three or four national campaigns executing in a week, you’re not going to be successful unless you have the correct equipment,” Lucas pointed out. “Our latest investment with EFI has allowed us to provide comfort to our team and our clients in knowing that we have some of the highest digital print capacity in the country, if not the continent. Any other type of device we researched in the market was not able to provide us with that level of comfort.” Prime Visual Marketing complements its EFI VUTEk hybrid superwide-format inkjet presses with an eco-solvent large-format printer, an A3-format CTP offset press, a toner-based digital press with inline book binding, and an assortment of state-of-the-art finishing and bindery equipment.