Sappi North America (Boston, MA), a leading producer and supplier of diversified paper and packaging products, has launched True or False – an informative guide about coated and uncoated paper myths and facts that challenges preconceived notions about paper. Filled with entertaining urban legends and popular misconceptions, the new booklet challenges frequently-heard myths such as, “humans only use 10% of their brains” and “lightning never strikes the same place twice.” It also refutes the widespread belief that uncoated printing papers cost less than coated. In addition to comparing costs, performance capabilities, and environmental benefits between coated and uncoated sheets, True or False presents an actual side-by-side demonstration of the same image printed with the same press settings on Sappi McCoy Matte and Silk and two comparable uncoated grades, so readers can see the tactile and visual differences for themselves.
“Some myths about coated and uncoated paper have been around so long that people accept them as fact – but not everything that people believe to be true is true,” said Patti Groh, Director of Marketing Communications at Sappi North America. “A premium smooth uncoated sheet may cost as much as 170% more than a comparable coated sheet such as Sappi’s McCoy. An important aspect of our guide is demonstrating a wide variety of special printing effects, ranging from soft touch coating, touchplates, and various gloss, textured, reticulating and sand varnishes on both coated and uncoated sheets. When determining what paper to specify, we hope these actual side-by-side print demonstrations provide a useful and realistic guide to picking the right paper for maximum visual and tactile impact,” she added.
The concept and design of True or False was created in partnership with Kit Hinrichs of Studio Hinrichs. Sappi North America is a market leader in converting wood fibre into “superior products that customers demand worldwide.” Its four divisions include Coated Printing Papers, Specialized Cellulose, Release Papers and Specialty Packaging.