Computer and monitor giant Dell exits the printer business

Dell headquarters in Round Rock, Texas.
Dell corporate headquarters in Round Rock, Texas.

As has been rumoured for the past few weeks, Dell, an American multinational computer technology company based in Round Rock, Texas, will be is exiting the printer business, no longer selling Dell-branded printers. Instead, the computer giant and number one shipper of PC monitors in the world, will transition its clients from Dell-branded laser printers and accessories to an imaging portfolio led primarily by its current partners. The transition is expected to begin next month and should be completed by July of this year. In the meantime, the company will continue to serve customers who own Dell-branded printers with firmware updates, consumables, and warranty-based techical support. No other details were released.

Dell develops, sells, repairs and supports computers and related products and services. Named after its founder, Michael Dell, the company is one of the largest technological corporations globally and employs more than 103,300 people worldwide, at last count. The company sells personal computers, servers, data-storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers (until now), MP3 players, and electronics built by other manufacturers. It’s also well known for its innovations in supply-chain management and electronic commerce – specifically its direct-sales model and its build-to-order (or configure-to-order) approach to manufacturing, that delivers individual PCs configured to customer specifications. Dell was a pure hardware vendor for much of its existence, but with the acquisition in 2009 of Perot Systems, it entered the IT services market. The company has since made additional acquisitions in storage and networking systems, to expand its portfolio from computers only, to delivering complete solutions for enterprise customers. In 2015, it was the third largest PC vendor in the world after Lenovo and HP.

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Tony Curcio is the editor of Graphic Arts Magazine.