DCM acquires Perennial Group for $12 million

Data Communications Management Corporation (DCM, Brampton, Ontario) has entered into an agreement to acquire privately-held Perennial Group of Companies (Toronto and Bolton, Ontario). DCM also announced that it has arranged a $12 million term loan from Crown Capital Fund IV LP, an investment fund managed by Crown Capital Partners, to fund the cash component of the acquisition and repay other indebtedness. The Perennial Group generated approximately $7 million in revenues (unaudited) for the fiscal year ended July 31, 2017. Its services includes business and brand strategy, consumer insights, environmental and graphic design, and communications and retail operations design and strategy. For more than 25 years, it’s been a trusted partner for many of North America’s top brands in retail, financial services and consumer packaged goods. The acquisition includes Perennial Inc., one of Canada’s leading design firms focused on creating and delivering design strategies for major retail brands in Canada and around the world, as well as The Finished Line Studios Inc., an independent, multi-function creative, execution and production art studio.

Michael G. Sifton.
Michael G. Sifton.

“We’re very excited to welcome the Perennial and The Finished Line teams to DCM,” said Michael G. Sifton, CEO of DCM. “This transaction represents an important step in our strategic evolution from a business communications-focused provider to a marketing communications provider,” he emphasized.

“Our customers are dealing with a fundamental shift in their businesses as their customers are becoming more knowledgeable – and enhancing the customer experience is becoming critical to their own competitive success,” said Gregory J. Cochrane, President of DCM. “Perennial’s insights will enable us to play a much more strategic role in helping them get closer to their customers, whether it be offline or online, in store or remote, tactile or digital,” he added.

Chris Lund.
Chris Lund.

Chris Lund, President & CEO of the Perennial Group, will assume the role of Chief Creative and Innovation Officer of DCM. Kevin Lund, Managing Director of Global Retail Programs for Perennial, will become Senior Vice President and Chief Brand Officer of DCM. George Athanasiou, Managing Director, The Finished Line, will become Vice President, Digital Product Innovation and Development of DCM. “We see a tremendous opportunity to leverage DCM’s size and scale to assist our clients in executing the delivery of their brand promise to their customers, as well as to help drive improved customer engagement strategies for DCM’s top clients with our capabilities,” said Chris Lund.

DCM is a leading provider of business communication solutions for marketing and operation teams in companies across North America. It helps marketers and agencies unify and execute communications campaigns across multiple channels, while streamlining and automating document and communications management processes. Core capabilities include direct marketing, print services, labels and asset tracking, event tickets and gift cards, logistics and fulfillment, content and workflow management, data management and analytics, and regulatory communications. The company serves clients in key vertical markets such as financial services, retail, healthcare, lottery and gaming, not‐for‐profit, and energy. It also serves the U.S. market via facilities in Chicago, Illinois and Manhattan, New York.

 

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Tony Curcio is the editor of Graphic Arts Magazine.