Esko releases Text Recognition technology

Esko Text Recognition eliminates work that was tedious when even the tiniest of copy changes was required.
Esko Text Recognition eliminates tedious work that was necessary – even the smallest of copy changes were required.

Esko has extended its portfolio of solutions with Text Recognition, a new plug-in for Adobe Illustrator that “makes last-minute copy changes to outlined text fast, safe and simple.” The Esko-unique OCR (Optical Character Recognition) plug-in for Adobe Illustrator helps packaging professionals to produce packaging in an optimal way, said the company. It eliminates workarounds that were cumbersome when even the tiniest of copy changes was required. Text Recognition is also the only OCR tool on the market that converts outlined text in artwork to live, editable text directly in Illustrator. This way, a designer can make copy changes in just seconds within Illustrator. The Text Recognition plug-in for Adobe Illustrator is available as a part of the Esko DeskPack collection of plug-ins for packaging professionals, or as a standalone product for anyone working with Adobe Illustrator. The software has a unique Font Recognition function. When a copy change needs to be made, the software compares the character in the artwork to the fonts on the user’s computer, choosing the best matching active font. This eliminates the need to manually evaluate every font and re-type entire paragraphs to find the correct text layout. It works with foreign languages too – even with completely different glyphs like Chinese, Japanese or Korean. Also, its unique Compare function highlights copy changes in a ‘before and after’ view, reducing the risk of mistakes.

Frank Woltering, Esko Product Manager for Graphic Editing, added: “This tool is unique and keeps the operator working in the platform he knows best and likes the most: Adobe Illustrator. Other OCR providers offer workarounds, but users usually consider these complicated and time-consuming. It’s part of the DeskPack collection of Esko plug-ins in Adobe Illustrator for packaging professionals, and it’s also available as a standalone product for people who work with Illustrator outside of the packaging business. Until now, making even the simplest copy change could take designers easily half an hour. With the Text Recognition plug-in, designers can make copy changes in seconds. The overall impact is faster order-to-delivery times, enhanced productivity by being able to handle more projects in a day, and a higher first-time-accurate ratio as last-minute copy errors can be caught quickly and changed before going to print.”



Tony Curcio is the editor of Graphic Arts Magazine.