Pitney Bowes launches Software and Data Marketplace

Bob Guidotti.
Bob Guidotti.

Pitney Bowes has announced the global availability of its new Software and Data Marketplace, simplifying access to hundreds of data sets across the retail, insurance, real estate and financial services industries. The Software and Data Marketplace is a self-service resource for data users to download the Pitney Bowes data catalogue for sample categorical data – such as address, boundary, demographic, geo-enrichment, point of interest, and street data – in a matter of minutes. Additionally, a Software Development Kit (SDK) is also available through the Marketplace, which allows users to receive their products and updates automatically. “Clients tell us that accessing good, clean and accurate data is a priority for analysis, insight and faster time-to-value. However, the process of sourcing, cleansing and managing that data is often tedious, time-consuming and costly for most organizations,” said Bob Guidotti, Executive Vice President and President of Software at Pitney Bowes. “By establishing the Pitney Bowes Software and Data Marketplace, we’re removing the complexities our clients face by enabling access to the portfolio of location, individual and address-centric data we’ve amassed from a century’s worth of mail-based data streams, and making it readily available and interoperable for critical business functions.”

According to the December, 2017 study, Digital Is Driving The Next Generation Of Data Marketplaces, commissioned by Pitney Bowes and conducted by Forrester Consulting: 99% of businesses have trouble using customer data; 69% have trouble detecting changes in data; 92% need to increase the use of third-party data due to the rise of digital technologies and interactions; and 99% say they would make a data purchase online. Many organizations now view data as a catalyst to growth and key to their digital transformation initiatives. Because of this, data marketplaces are seen by business leaders as a way to act contextually, confidently and quickly, the study concluded. Pitney Bowes added that the new Software and Data Marketplace provides organizations with uninhibited access to reliable data relevant to their industry. For example: insurance providers can visualize sample data around properties to better assess risk for accurate underwriting; financial services providers can review demographic and location-based data to identify areas with the highest growth potential; and retailers can assess street, demographics, and points of interest data to plan store locations and maximize go-to-market channels. The GeoEnrichment data sets available on the platform are also coded with the Pitney Bowes pbKey – a unique and persistent identifier for addresses, which not only helps data purchasers build a more complete “golden record” of addresses with detailed location attributes, but also keeps addresses up to date by storing them and then performing a reverse pbKey lookup to obtain the latest address. This is a key capability provided by Pitney Bowes that helps to overcome data-management challenges organizations currently face, the company added.

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Tony Curcio is the editor of Graphic Arts Magazine.