Messagepoint second annual user conference a huge success

Steve Biancaniello.
Steve Biancaniello.

Messagepoint, a Canadian leader in developing and delivering software and services within the Customer Communications Management (CCM) market, has successfully concluded its second annual user conference themed Content Centricity 2018, held June 12-13 at the Toronto International Film Festival (TIFF) Bell Lightbox in Toronto. Messagepoint users came to the event to participate in forward-thinking discussions on ways to reinvent their customer communications and accelerate digital transformation. The conference was designed to give Messagepoint users best practices, inspiration and support on leveraging Messagepoint’s ability to put compelling content at the centre of its customer communications strategies for a vastly improved customer experience.

“Our goal with Content Centricity 2018 was to provide a forum for our customers and guests to learn from Messagepoint’s own subject matter experts and respected industry thought leaders – as well as from one another,” said Steve Biancaniello, CEO of Messagepoint. “The event exceeded every goal we set for engagement and content. We truly appreciate the time our customers and partners from around the globe spent with us discussing their content experiences.”

Megan Burns.
Megan Burns.

Keynote speakers included:

  • Mitch Joel, world-renowned marketer and author.
  • Megan Burns, an expert in Customer Experience (CX) and human behaviour.
  • Kaspar Roos, a leading expert, consultant and recognized thought-leader in the CCM space.
  • Patrick Kehoe, Messagepoint’s EVP of Product.
  • Jeff Janssen, Messagepoint’s Senior Product Manager.
  • Atif Khan, Messagepoint’s resident AI expert.

Toronto-based Messagepoint and its cloud-based platform helps companies strengthen their customer communications by enabling business users to control the entire messaging lifecycle for all print or digital communications without burdening IT departments.

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Tony Curcio is the editor of Graphic Arts Magazine.