Mohawk adds 43 new coloured papers with the launch of Keaykolour by Arjowiggins

Mohawk Fine Papers (Cohoes, NY) North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty materials for printing, has announced the launch of Keaykolour by Arjowiggins Creative Papers. Long established outside the U.S., Keaykolour has just undergone an extensive product update resulting in a range of 43 “fresh” colours, with Mohawk as the exclusive North American distributor for this line of uncoated fine papers. The new portfolio of 43 colours is available in 2 weights (80 text and 111 cover), sized at 27.5″ x 39.3″, in a natural vellum finish. The entire product line is stocked in Mohawk’s U.S. warehouses for quick delivery through Mohawk merchants across North America.

Mohawk Keaykolour coloured papers by Arjowiggins.
Mohawk Keaykolour Creative Papers by Arjowiggins.

Keaykolour’s 43-shade palette is the result of a colour study commissioned by Arjowiggins Creative Papers with Atelier 3D Couleur, a Paris-based colour design studio whose portfolio includes work in material and industrial design, architecture and interior decor. The portfolio seamlessly blends natural texture with a sophisticated range of light, mid and deep colours. The palette was designed by Atelier 3D Couleur in such a way that each colour can work on its own, while easily associating with other colours in pairs or groupings, said Mohawk. To demonstrate Keaykolour’s sophisticated versatility, Mohawk worked with Hybrid Design of San Francisco to create an interactive paper specification tool designed to invite users to explore colour combinations through play. Caleb Kozlowski, Creative Director at Hybrid added: “Colour should be fun and Keaykolour allows designers to mix, match and play with colour. We wanted to capture that feeling in a simple tool that lets designers mix and match to their heart’s content.”

The Keaykolour launch tool kit (above) features 43 coloured “flash cards” housed in a box available in 12 different coloured 111# covers paired with 12 80# text weight papers in contrasting colour. Each box is die-cut to reveal a multicolored tunnel of all 43 paper colours in the collection. The die-cuts feature three distinct shapes that reference the relative price difference between light, mid-range and deep colours. This price transparency gauge was built in to give designers a “price barometer to help them better plan projects by taking the fear out of specifying coloured paper,” said Mohawk.

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Tony Curcio is the editor of Graphic Arts Magazine.