Printing United tradeshow releases new whitepaper on printing industry convergence

A free research report from Printing United – a new 2019 U.S. tradeshow focused on the opportunities that the convergence of markets and technologies in today’s printing industry offers – has been released. The SGIA (Specialty Graphic Imaging Association) and NAPCO Media teamed up to author this new report. In partnership with SGIA, NAPCO Media surveyed U.S. printers across all segments of the industry to better understand its shifting dynamics and migration patterns. The newly released Convergence in the Print Industry: Understanding Growth Opportunities and Competition s study provides insights into the shifting dynamics of the printing market.

The report reveals the amount of cross-segment migration that’s beginning to occur within the print industry, which segment of the industry has experienced the most significant crossover migration, where the greatest growth opportunities might lie (depending on your segment), the amount of mergers and/or acquisitions printers expect to occur within the next 5 years, and much more. Read more about these findings to understand how this “tectonic shift” in the printing industry landscape will provide not only challenges, but important opportunities for any printing business.

Mark J. Subers.
Mark J. Subers.

“This must-read study will provide insights into the shifting dynamics of the printing market and can serve as the underpinning framework for your 3-year business plan,” said Mark J. Subers, President of Printing, Packaging and Publishing at NAPCO Media. “Additionally, with 93% of printers saying that they believe application expansion is happening within the industry as whole, the strategies outlined in this study will help you to better serve your customers with services outside of your current offerings.” Regarding the new tradeshow, Subers added that Printing United will include an expansive and comprehensive display of printing technologies and supplies, education, programming and services, designed to take any business to the next level. It will be held October 23–25, 2019 in Dallas, Texas at the Kay Bailey Hutchison Convention Center.

For more information on the tradeshow, please visit And please click here to download the full report now.


Tony Curcio is the editor of Graphic Arts Magazine.