Pantone introduces over 200 new colours for polyesters

Pantone (Carlstadt, N.J.), provider of professional colour standards for the design industry, has introduced polyester standards ideal for ‘athleisure,’ footwear, swimwear, sleepwear and the home and fashion accessories markets, as an addition to its Fashion, Home + Interiors System. Dyed on 100% warp knit polyester, these products can be effectively used for colour management in polyester, poly-blends and other synthetic materials. The new Pantone Polyester Swatch Set is composed of 203 new colours – ranging from neutrals to neons – that aren’t available in the existing cotton library and can’t be reproduced in cotton with the same degree of clarity or intensity.

Laurie Pressman.
Laurie Pressman.

“In today’s culture where colour plays an important part in our visual identity, we see an increasing desire for more saturated colours that help us stand out, colours beyond those formulated for natural fibres, and colours whose appearance displays greater hue intensity,” said Laurie Pressman, Vice-President of the Pantone Color Institute. “Our new polyester offering addresses this demand for a deeper level of colouration, resulting in a comprehensive mix of colours relevant across design industries – including all fashion-driven and lifestyle-driven markets, as well as home furnishings.”

Intended to complement Pantone’s existing Fashion, Home + Interiors System, the polyester standards are available in three formats that’ll be familiar to fashion and home designers as “essential tools for inspiration and colour management while affording the assurance in consistency that Pantone provides.” They include:

  • Polyester Swatch Set: A convenient storage case for all 203 colours in new 2” x 2” removable swatches for colour selection and palette development.
  • Polyester Swatch Cards: Individual colours in 4” x 4” swatches that unfold to 4” x 8” for optimal colour visualization, specification and instrumental evaluation.
  • Polyester Spectral Data: Exact dye recipes for each colour to help expedite achieving color intent in production.

“We recognize that designers working in synthetic materials face increased colour management challenges due to the inability to achieve more vibrant and saturated colours in these materials, compared to traditional cotton standards,” said Adrián Fernández, Vice President and General Manager of Pantone.

Adrián Fernández.
Adrián Fernández.

“The addition of standards specifically for polyester materials is intended to satisfy this gap in the market, combining our technical expertise with the colour intelligence of the Pantone Color Institute, to offer our globally-renowned methods of standardization to rapidly growing segments.”

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Tony Curcio is the editor of Graphic Arts Magazine.