Registration for PRINT 18 Learning Experience Sessions now open

Registration for The Learning Experience at PRINT 18, September 30 to October 2 in Chicago, Illinois is now open. This comprehensive educational event features sessions taught by professionals in business, law, sales, marketing, human resources, operations and technology, from both within and outside of the printing industry. This year’s educational program includes over 50 inspirational and innovative sessions presented in a variety of learning formats – including seminars, hands-on labs, luncheon sessions and panel discussions. New to PRINT 18 are special exhibit-floor guided tours led by teams of industry experts. These tours follow topic-specific programs in the Exhibit Hall Learning Experience Theater and run each day of the tradeshow.

Thayer Long.
Thayer Long.

“Our education line-up this year addresses the biggest challenges facing our industry today, including business growth, workforce development, and staying competitive,” said Thayer Long, President of show organizer APTech. “We’re aligning the educational programming at PRINT 18 with enhanced networking opportunities and new technology areas to help drive the entire value chain on a path to success.” Learning Experience sessions are geared toward helping attendees grow their businesses, learn new skills, discover fresh marketing approaches, boost productivity, improve operations, and discover new sales tips. The educational programs cover subjects that address the top-level challenges facing the industry, with topics falling into six critical areas. These categories and representative session titles in each area include:

Big Picture – Reviewing the Industry, Economy, Corporate Culture and the Future

  • Is This the Tipping Point for Digital Printing in Commercial Print?
  • Romano’s State of the Industry

Business/Executive Development – Leadership Guidance for Owners and Managers

  • Using Data Driven Management to Run Your Business
  • Hiring the Next Generation of Print Leaders

How it’s Done – In-Depth and Hands-on for the How-to Type

  • Mastering the Creative Suite CC
  • Waze for Variable Projects: Mapping to Success

Opportunities and Markets – Where to Expand Your Business

  • Cloud-based Business Opportunities – Rethinking Web-to-Print
  • Industrial Inkjet 2.0: Moving on to Another Level

Printing Operations – Getting Production Done Better and Faster

  • Key Elements in Postage Discounts: The Basics of Work Sharing
  • How to Build a World Class End-to-End Supply Chain

Sales and Marketing – Actionable Advice on Reaching or Creating Customers

  • Sales Management: Compensation That Works
  • The Modern Buyer Requires a Modern Seller

You can check the FULL SCHEDULE here.

Attendees interested in continuing an active, lively and memorable education experience with fellow attendees and speakers are encouraged to explore the Learning Experience Lounge, located just outside the seminar rooms. Attendees can register for one, two or three day seminar packages, or choose the all-inclusive package to take advantage of the full Learning Experience Seminar Program. For more information and to register for PRINT 18,  please visit


Tony Curcio is the editor of Graphic Arts Magazine.