The Association for PRINT Technologies (APT – Reston, Virginia) has announced that Sondra Fry Benoudiz has joined its Business Development Team and will be responsible for building new relationships within the print community, developing new sponsorship programs, creating new business opportunities, and providing customized solutions to help its members meet their business needs. Benoudiz has an extensive association background and more than 20 years working in the printing industry. She’s known for her extensive knowledge on a broad range of topics related to printing, membership development, tradeshows, sponsorships and sales. Her dedication to customer service is highly regarded throughout the industry, and she has a proven record of facilitating long-term business relationships with original equipment manufacturers (OEMs) as well as print service providers.
“I’m incredibly excited to join the Association for PRINT Technologies and to continue working in the print community furthering my relationships with both suppliers and printers,” said Benoudiz. “I’m looking forward to working with the PRINT team to enhance the value of membership and expand the current reach of our programs.” Most recently she worked at SGIA, where she grew association membership, established a sponsorship and advertising program and collaborated on the annual PRINT tradeshow.
“Sondra’s industry experience is a tremendous asset that will complement and enhance PRINT’s ability to meet the needs of our customers as we continue to provide members with relevant industry research, information and lobbying through our government affairs program, international programs, standards, and our signature PRINT events,” said Thayer Long, President of the Association for PRINT Technologies.