Mactac enters craft beer label market with new All-Temperature Paper and Craft Beer Film Labels

Officially announcing its entry into the craft beer labeling market, Mactac Roll Label (Stow, Ohio) has launched a new line of all-temperature, pressure-sensitive paper and film craft beer labels. Mactac’s new craft beer labels are specially formulated with a variety of facestocks and finishes. With about 13 products currently available, the company offers semi-gloss, white and clear film options for bottle applications, as well as chrome films for cans.

Kim Hensley.
Kim Hensley.

“Craft beer packaging is all about shelf appeal – and today’s brand owners are trying to capture a certain look, with only seconds to persuade potential customers,” said Kim Hensley, Marketing Manager at Mactac Performance Adhesives. “Often, this means the labels on bottles and cans are just as important as the liquid inside. With a goal to stand out as much as possible at the point of sale, brand owners are seeking labels with special effects that give the perception of quality – such as varnishes, textures, the ‘no-label look’ and specialty inks, in addition to vibrant, colourful labeling solutions,” sh added.

The new craft beer label solutions are all designed with either Mactac’s industry-leading 640-AT acrylic adhesive, or the company’s newest “groundbreaking” CHILL AT hot-melt rubber adhesive. Both adhesives are ideal for cold and damp environments, as well as high temperatures. They also feature water-resistance properties that maintain adhesive integrity and aesthetic appeal if exposed to water or moisture. Mactac’s craft beer label solutions also allow for short-run and medium-run labeling jobs, and are available under Mactac’s Precise Program, which allows customers to order less material for smaller runs.

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Tony Curcio is the editor of Graphic Arts Magazine.